History of Coca-Cola Essay Example

History of Coca History of Coca-Cola Essay History of Coca-Cola Essay Id like to talk today about the history of Coca-Cola. Ive divided my talk into three main parts: The period before WW the inter-war period and the period from WW2 to our days. Lets start with the period From 1886 to 1914. Pharmacist Dr. John Slyth Pemberton invented thefirst recipe ofCoca-Cola in the spring of 1986 in Atlanta. Dr. Pemberton used African Kola Nut extract and coca leaves, which are both strong stimulants, in his potion. The product was sold as syrup that would help people feel better. One tea spoon had to be diluted in one glass of water. In 1887, Pemberton found out that carbonated water was tastier than plain water. The coca-cola beverage as we know it today was born. Coca-Cola was named by Frank Robinson, one of Pembertons close friends, from the names of its two basic ingredients. He also penned the famous Coca-Cola logo in unique script. During the summer of 1887, Pemberton was forced to sell his license because he was in poor health and covered in debt. Asa Candler, pharmacist and friend of Pemberton, was interested in the product after having used it successfully for his headaches. Candler became the leader of the company in the summer of 1888. In 1891, Candler created ;the Coca-Cola Company;. Five years later, Candler could already announce that Coca-Cola was drunk in all states and territories of the USA. From 1901 to 1910, sales progressed from 4000l. a day to 40 000 l a day in 1910. From the start coca-cola invested a lot in advertising. Because of its success, coca-cola became the target of plenty of imitators. Lawyers of the coca-cola company prosecuted brands as Koke company, Karo-Cola, Curo-Cola, Sola-Cola, Koka-nola and Taka-Cola. From the beginning, the sales of coca-cola increased continuously. But in 1917 production of the syrup had to be decreased because of the restrictions on raw materials as sugar due to the entry of the USA in the wa